Which are the key factors that make the Leading Companies/Brands and their Marketing Directors support, or “marry” an entertainment project/event? Constituents of this conversation:

• How does the brand world break down – ad agencies, media agencies, brand managers, PR agencies
• Who controls the budget?
• Who and how to approach?
• What are they looking for
• Examples and case studies of brands working in music
• Recognition of self peculiarities to capture brands attention

The Italian Promoter and Clubbing scene needs to be told. It also deserves to be examined and commented by who works/relates with it from the foreign countries. Agencies, promoters and artists meet and discuss about the Italian music and entertainment context, which most of the times is too complicated and requires too much effort, and do this together with their international colleagues.

• Is it the Italian way so unique, and why?
• Is it about the famous Italian Organized Chaos?
• Is It About The Money?
• Is It About The Culture?
• Is it About The Language?

Or maybe it is just about The Game. The Game Between People. The struggle they have with the English language, makes it difficult for them to be ‘buyers’? Italy, anyway is importing music more than it is exporting.

Tra le capacità principali di un promoter c’è quella di essere un attento osservatore della realtà quotidiana e la capacità quindi di cogliere e anticipare gusti e tendenze musicali e sociali. E parlare di club culture a Roma e in Italia equivale a pronunciare un nome che della musica ha fatto un proprio percorso personale a trecetossantagradi: da DJ a Club Owner a Promoter e Producer di successo di grandi eventi, ha ridisegnato per sempre luoghi, flussi e tendenze del clubbing romano e nazionale.

A condividere in una Masterclass di fronte ai producer e promoter più giovani di IPM il proprio percorso personale attraverso oltre 30 anni di musica vissuta e suonata rigorosamente in vinile: Giancarlino a.k.a. Omo Nero.

The Temporary Studio is a recording studio, a DJ Lab set up for the duration of the IPM event at La Pelanda.
It is a temporary studio where producers and DJs can upgrade their expertise and their technical and artistic abilities.
During the two days of the conference 13th and 14th of July, IPM brings together artists, the main music producers, music technology companies and DJs to create master-classes in which the experts share their knowledge, methods, tricks and the philosophy they apply to this.

If you register to this event on the web-site www.xtimefordjs.com, you gain a free ticket and also the possibility to collect a 10% discount on all products presented during IPM, that you can use at the GOODYMUSIC Stores.

How to play and be music, invent & reinvent one-self through the decades and still be a leading player of the scene

Special section in which the major music industry conferences and professional gatherings organizers meet and share their experiences and opinions.
EDM is the acronym and playground of those Gatherings.
Hubs, Platforms Gatherings, Crossroads, Facilitators is what they are.

Precious antennas able to detect the weak signals of the future and what is about to unfold in our Industry: this is what we hope to hear and learn from them.

• What is really going on with the new frontiers of copyright law in Europe & the world?
• After years of free downloading, which country and its collecting society is moving better under the new rules of the market?

A focus on the upcoming European Directive on the European Collecting Societies.

The Temporary Studio is a recording studio, a DJ Lab set up for the duration of the IPM event at La Pelanda.
It is a temporary studio where producers and DJs can upgrade their expertise and their technical and artistic abilities.
During the two days of the conference 13th and 14th of July, IPM brings together artists, the main music producers, music technology companies and DJs to create master-classes in which the experts share their knowledge, methods, tricks and the philosophy they apply to this.

If you register to this event on the web-site www.xtimefordjs.com, you gain a free ticket and also the possibility to collect a 10% discount on all products presented during IPM, that you can use at the GOODYMUSIC Stores.